The Direct Marketing Association reports that communicating to customers across multiple channels will greatly increases the customers value.
Considered a vital link in a company's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail.
With the growth of technology and the internet, there has been a steady decline in direct mail marketing campaigns. However, there is a strong indication that a company could greatly benefit from implementing an integrated marketing approach. Touching a customer across multiple channels will not only increase your branding, but it also keeps your company top-of-mind for your potential clients. Research also indicates that direct mail is one of the least expensive and most effective marketing strategies..
Direct mail is a great tool when used in conjunction with other marketing campaigns. It can utilize a message, develop a brand, generate short term return, or even gather important information.The benefits of this approach on your marketing campaigns is greater than the alternatives.
There’s no shortage of data showing just how effective email marketing is: The ROI (return on investment) for email is 122 percent, over four times that of search, display, or social media, according to eMarketer.
According to industry studies, email is 40 times better at acquiring new customers as Twitter and Facebook combined. It’s no wonder marketers depend on it.
You already know that email marketing works, because it’s probably worked on you. You’re either attempting it yourself (and unhappy with the results), or you already gave up somewhere along the way. You’re hopeful that a world-class email campaign can take your business to the next level.
You’re looking for a partner with a proven track record; someone you can trust with your brand. An expert who will show up every day, do the hard work, and keep your campaign on schedule regardless of how busy you become. A partner with a fresh perspective and brilliant ideas, fully trained to utilize email marketing technology that you didn’t even know existed.
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